VOLKSWAGEN
Introducing smiledrive. It’s like the Nike Plus for driving that injects more smiles per mile.
Carving out a new space in the connected car world, VW and Google partnered to create a social driving app for fun and utility. With Bluetooth, track data in real time like traffic, weather, location, distance, and social interactions. Regular drives become games, digitally “punch” other VWs, learn about your driving habits to improve your commute, unlock stickers, and earn rewards.
You can also create Smilecasts for road trips or those meandering, spontaneous drives. These are living travelogues filled with the photos you take, interactive maps of your trail, and any other memories that are updated as you go. All shareable, so your friends can follow along as your trip happens.
Press & AWARDS
Fast Company / “Google And Volkswagen Devise An App To Measure Smileage (Yes, Driving Can Be Fun)”
The New York Times / “In Upgrade, Google Adds to Model for Mobile Marketing”
Mashable / “Volkswagen's SmileDrive App Tracks Your Road Trip”
TechCrunch / “Google Shows Off Its New ‘Adverapp’ Concept, A Volkswagen-Branded Road Trip Journal”
PSFK / “Driving App Brings Competition To Road Trips”
Engadget / “Volkswagen and Google launch SmileDrive Android app: it makes insufferable commutes sufferable”
Inc.com / “Week in Tech”
The Next Web / “SmileDrive for Android brings competitive scores, stickers and check-ins to the open road”
Creativity / “Deutsch LA: Art, Copy & Code - Smileage”
We've also won two One Show Interactive awards and were named FWA's Mobile App of the Day.