NOOKA
// 2010 One Show Client Pitch Winner



Daring functionality. It's what NOOKA does best. Stripping product categories to their core and completely redesigning them in the universal language of love, mathematics and style.

In order to attract new people to NOOKA products and stay true to their essence as a Mindstyle brand, we borrowed from both the rational and the emotional world to create a formula: (mind + style)^n.

Aesthetics, meet science.