Chipotle
They've mastered the art of slow fast food, so why stay limited to bricks & mortar when you can take it on the road?

Enter the Burritomobile. Without the hassle of overhead and the ability to stay open for the after-hours crowd, the Burritomobile extends Chipotle's reach to own concerts, sporting events and lunch across the country.

The burritos are coming.



Burritomobile Menu
The menu would be pared down to just two items and depending on the location, offer state-specific salsas created using local ingredients.




Out of Home
Billboards as physical landmarks would show people exactly when and where they can find the Burritomobile.

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Digital
Banner ads on local and foodie blogs as well as nightlife sites such as TimeOut.com would build awareness. Twitter would inform the hungry public of its location.

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Packaging / In-Store
Prior to the Burritomobile's arrival in a city, instead of using the usual red plastic baskets, burritos would be served in their own mini-Burritomobile.

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Packaging / Burritomobile
A Chipotle burrito is a lot to handle sitting down. Now try standing up. This easy-to-use burrito holster will help you contain your tasty treat whilst you hang out with your friends.

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